Geared Up film coming soon

Geared Up, a thrilling new documentary from CRC videographer Damien Gallagher, is set for release on June 6th 2012. Documenting the lives of two CRC staff athletes, downhill mountain bike rider Michael Cowan and BMX flatland star Peter Hollinger, the film was inspired by the enthusiasm of the entire workforce at the world’s largest online bike store. Featuring downhill race footage from Michael’s season so far, riding footage from Peter’s local spots as well as candid interviews from both of … Continue reading

Peter features in the Expression Session with CRC BMX Team

The UK’s biggest names in BMX, Ben Hennon, Dan Lacey and Scott Ditchburn ride at the first Chain Reaction Cycles Expression Session at Belfast’s T13 facility, along with Peter Hollinger showing of his flatland skills.

Michael Cowan – NPS Final Round

Irish Downhill report : NPS Final Round – Masters Race Report  Masters was probably the tightest race this weekend with only 1.457 separating the top 3 this weekend. In 3rd place was Glyn O Brien, Glyn a past legend to the sport in Ireland rode on board a All Mountain and showed he still had the pace with the boys on the big bikes. 1 and 2 on the day were the Chain Reaction Cycles duo Michael Cowan and Dale … Continue reading

Shoveit presents new photoshoot of Peter Hollinger

Shoveit presents new photoshoot of Peter Hollinger for  ‘Geared Up Film. Shoveit is an expressive concept based in Northern Ireland, specializing in the bmx, mtb and urban culture scene but covering all aspects of design and photography. Check out some pictures from the Geared Up shoot of Peter Hollinger.      

HiDavid.Tv sponsors Geared Up

HiDavidTv specialises in live webcasting, multi camera video and large screen projection.  The flagship web channel,, has been developed for the Belfast Giants and covers all home games from multiple angles.   HiDavidTv is delighted to work with in helping to develop the cycling production, Geared Up. sponsors Geared Up has very kindly sponsored Geared Up a full HD field monitor with accessories. The DP6 delivers HD at 1280×800 resolution with its 5.6inch screen making this the smallest HD monitor available. SmallHD designs and manufacturers Rugged, High Definition, “Future Proofed”, Pro Featured On-Camera field monitors, sold direct and shipped FREE. I will be writing more about this great product soon…you can check out their website at

Peter Hollinger

“BMX is in his blood.” That’s what a local photographer said after spending some time with Peter on a recent shoot. No matter what Peter does, there is always one common theme – BMX – whether he’s writing magazine articles, filming for his next video or riding in demonstrations all over the country. Peter began riding in the late 90s and at that time it was nothing more than a hobby, something to do in the evenings after school. However … Continue reading

A week in Italy – Michael Cowan

Last Thursday we headed off to Italy and after a 23-hour drive over two days, here is how my week went. Thursday After a tough drive over two days we arrived in Italy for a whole week of downhill and cross-country riding! As I stepped out of the CRC-branded camper I was pounced on by Jacopo who runs Firenze Freeride, a brand new mountain bike park which was literally 100 yards from where we were staying. Jacopo is a big … Continue reading

Michael Cowan

Michael Cowan – Downhill Mountain Biking - Chain Reaction Cycles Michael lives and breathes sport. Surfing, snowboarding, Triathlon and Cyclo-Cross all get their fair share of attention but it is competitive Downhill Mountain Biking that remains the focus. Michael has been racing DH since the early 90s when he was one of the people involved in the emergence of the DH racing scene in Ireland, organising some of the first DH races held in Northern Ireland. During his elite racing career … Continue reading

Geared Up Athletes

Over the next few weeks I will be selecting the athletes who will be involved in Geared Up. Stay tuned!